Bruce, L. (2018). How to Increase Viewership of Your YouTube Channels and Videos. PHILICA.COM Article number 1207.
How to Increase Viewership of Your YouTube Channels and Videos

Lee Bruceunconfirmed user (Amrita University)

Published in compu.philica.com

Abstract
You may be producing high-quality video content, but it will serve little purpose if it is not getting noticed. Around 300 hours of video content is uploaded on YouTube every minute; so, you will need to make a serious effort if you want to get noticed.


You may be producing high-quality video content, but it will serve little purpose if it is not getting noticed. Around 300 hours of video content is uploaded on YouTube every minute; so, you will need to make a serious effort if you want to get noticed.

The number of visitors who view your content mainly depends on the search engine rankings of your YouTube channels and videos. Here is how you can increase the visibility of your  YouTube Channels:

  1. Choose a short and descriptive channel name so that people are able to figure out immediately what the channel is all about. Names that cannot be comprehended easily put viewers off.
  2. Include relevant keywords in the channel description. For instance, if you make travel documentaries, they should necessarily find a mention in the channel description you write. The description must make it clear to viewers what they should expect from the content published on the channel and at the same time, it must also adhere to the search algorithm of the social media platform.
  3. Fill in additional channel details. Select an icon that represents your brand effectively, upload an impressive cover photo and provide maximum information in the profile.
  4. Put up a link to your channel on your website so that visitors are aware of your YouTube presence. Competent marketers give links to all their social channels on their website. These links are generally placed at the bottom.
  5. Embed YouTube videos on the website. This will enable your visitors to view your YouTube videos without actually leaving your site.
  6. Stick to a schedule. Regular uploading of content helps in building an audience and sending the signal that the channel is active.

 

YouTube Videos

  1. Keep the title brief and meaningful, and make sure the keywords are included. You need to choose keywords that are in sync with the content of the video. People will simply close the video if the keywords do not match the content.
  2. Focus more on the first 100 words in your keyword description. YouTube’s search results show the first one to three sentences; so, write the content in a way that it becomes easier for viewers to comprehend it. The description should be concise and must describe the video’s content accurately.
  3. Use tags to make it simpler for the YouTube algorithm to understand the video content. However, you must not go into an overdrive and use only as many tags as are required.
  4. Use annotations to increase the engagement rate of your videos. They will remind viewers to like your video, request them to subscribe to your channel and inform them of your other content.
  5. Add a YouTube card to your videos to create a clickable Call-to-Action (CTA), thereby making it easier for viewers to respond. You can insert cards at any point in the videos.

 

Final Word

One of the most popular social media platforms, YouTube, can play a big role in endearing you to your audiences. Just make sure you optimize your channels and videos, and you will be able to attain your objectives.

 

Information about this Article
This Article has not yet been peer-reviewed

Published on Tuesday 2nd January, 2018 at 08:23:04.

Creative Commons License
This work is licensed under a Creative Commons Attribution 2.5 License.
The full citation for this Article is:
Bruce, L. (2018). How to Increase Viewership of Your YouTube Channels and Videos. PHILICA.COM Article number 1207.




Website copyright © 2006-07 Philica; authors retain the rights to their work under this Creative Commons License and reviews are copyleft under the GNU free documentation license.
Using this site indicates acceptance of our Terms and Conditions.

This page was generated in 0.0136 seconds.