Bruce, L. (2017). Why Accelerated Mobile Pages Matter From SEO Point of View. PHILICA.COM Article number 1180.
Why Accelerated Mobile Pages Matter From SEO Point of View

Lee Bruceunconfirmed user (Amrita University)

Published in

Publishers are now getting SEO boost from AMP as it is revolutionizing mobile browsing both optimization and viewability wise and resulting in increased CTRs and ROI.

We have been reading and hearing a lot of 'Mobile First' slogans for quite some time now. The idea of Accelerated Mobile Pages (AMP) is a major part of this large mobile phone compatibility plan.

So, what is AMP all about? It’s an open-source project backed by Google, Twitter, WordPress and other publishers to encourage the creation of mobile-optimized content with pages that load fast on mobile devices. This initiative is taken to boost the mobile responsiveness of web pages and do away with a majority of desktop website elements thought to be completely unnecessary for a mobile site. In short, it is AMP that is optimizing the browsing experience of mobile phone users with a fully standardized mobile version of a given site.

 Greatest opportunity for publishers

Those sites that produce large volumes of content on a regular basis stand to gain the most from AMP. It is not advisable to convert every landing page and service page into AMP; this can be counterproductive and wreak havoc on conversions. Rather, what Google wants is publishers convert article and blog sections into AMP.

SEO boost from AMP

Your SEO activities get a boost from AMP in that search engine-optimized content in an AMP format shows up first on Google search on a priority basis. Page load speed also plays a paramount role in SERPs. The faster a page loads, the higher Google ranks it. Therefore, this is another area where AMP comes into play from SEO point of view.

 No dearth of supporters

Just how important AMP is today from SEO viewpoint can be ascertained from the full support it receives from media giants like BBC, New York Times, and Washington Post as well as networking service providers like LinkedIn and Pinterest.

 Enhanced visibility of sites

Mobile friendliness enhances the visibility of sites and is thus good from SEO perspective. AMP also has an in-built visitor behaviour tracking system that throws valuable insights on customers, which is important from consumer analytics perspective.

 Greater viewability of sites & higher customer engagement rates

With AMP, Google has set the right kind of standard for mobile-friendly sites, and it is truly something that no Internet marketer who is serious about optimizing their pages would like to ignore. According to DoubleClick Ad Exchange, more than 80% of publishers realized higher viewability rates after embracing AMP. Similarly, 90% plus publishers reportedly enjoyed greater customer engagement through higher CTRs.

Helping build brand authority

Last but not least, when a product or service is displayed in the Google carousel at the top of SERPs, it creates a good impression amongst visitors and maximizes the trust quotient. Furthermore, it helps build brand authority too. Again, only a code like AMP can bring about such positive results.

You may go for partial or full AMP for your website depending on your requirement, but whatever the case may be, AMP is definitely not something that SEO professionals can afford to ignore. Invest in AMP and see your ROI improve dramatically. A countless number of companies are adopting AMP as we are talking. So, what are you waiting for? Go ahead and do it.

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Published on Wednesday 6th December, 2017 at 06:26:27.

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Bruce, L. (2017). Why Accelerated Mobile Pages Matter From SEO Point of View. PHILICA.COM Article number 1180.

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