abandoned shopping cart is to remove unnecessary pages from your e-commerce website and simplify the process. No customer likes to lengthen their shopping experience with clicks through 6 different pages before they complete a purchase. The simpler the process, the faster is the checkout and happiest is the customer."> abandoned shopping cart is to remove unnecessary pages from your e-commerce website and simplify the process. No customer likes to lengthen their shopping experience with clicks through 6 different pages before they complete a purchase. The simpler the process, the faster is the checkout and happiest is the customer.">

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Andrew Gerald, A. (2016). Effective Ways to Reduce Shopping Cart Abandonment. PHILICA.COM Article number 770.

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Effective Ways to Reduce Shopping Cart Abandonment

Andrew Gerald Andrew Geraldunconfirmed user (Georgia College and State University)

Published in compu.philica.com

Abstract
Foxmetrics provide many effective solutions for shopping cart abandonment. One of the effective ways to cut down abandoned shopping cart is to remove unnecessary pages from your e-commerce website and simplify the process. No customer likes to lengthen their shopping experience with clicks through 6 different pages before they complete a purchase. The simpler the process, the faster is the checkout and happiest is the customer.

Article body

It’s really sad when a customer goes all the way to fill up the shopping cart and then abandon them at the end. However, with the right strategy, shopping cart abandonment can be reduced without a total makeover of your e-commerce store.

According to online surveys conducted by experts, the average rate of shopping cart abandonment is 60% which is hard to ignore. If explored and researched properly, it would not be very difficult to identify the particular reasons that compel the customers to run off and leave their abandoned shopping carts in the dust.

Offer Free Shipping


Many times it is the cost of shipping that decides the fate of a sale. Studies show that 45 percent of online shoppers left their carts due to shipping and handling costs. Therefore the best way to retain your valuable customer is to offer them free shipping. Free shipping acts as an incentive for customers and also keeps you one step ahead of your competitors.

Provide Guest Checkout

Customers can hardly keep up their patience and waste their valuable time when an online store asks for a sign up before they make the purchase. Account creation, email confirmation prior to checkout slow down the process and leave the customer to choose from other convenient online option. With a guest checkout option, the customer can happily shop without any barrier and can always sign up at the end.


Create Speedy Checkout


One of the effective ways to cut down abandoned shopping cart is to remove unnecessary pages and simplify the process. No customer likes to lengthen their shopping experience with clicks through 6 different pages before they complete a purchase. The simpler the process, the faster is the checkout and happiest is the customer.

Connect with Your Customer

It is natural that shoppers would have questions during the checkout process. It is your job to be ready to help them and for that it is important that you keep your options within their easy reach. Some ideal options would be to create a FAQ page or a chat facility that would answer their concerned enquiries. A live chat option is very popular nowadays, but if you can’t provide one, a customer service phone number would do just fine.

Include Security

Customers today are very much aware due to the increased fraud in the online market. Therefore, before they make a purchase from an online shop, specially a new one, they look for security badges, guarantees and the return policy of the store. They would only make a purchase after they know that they can trust the business with their credit card information.

Offer Multiple Payment Option

Study indicates that 55 percent of customers abandon their shopping cart due to rigidity in the payment options at checkout. Preferred payment options would vary for different customers, so it’s important to include a variety of payment options.

Convenience is what the customers look for when they go for online shopping. With the above mentioned strategies, you can surely reduce cart abandonment in your online store.



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This Article has not yet been peer-reviewed
This Article was published on 19th September, 2016 at 07:10:12 and has been viewed 972 times.

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The full citation for this Article is:
Andrew Gerald, A. (2016). Effective Ways to Reduce Shopping Cart Abandonment. PHILICA.COM Article number 770.


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