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Wilson, T. (2017). HOW DOES BIG DATA INFLUENCES PPC MANAGEMENT?. PHILICA.COM Article number 1096.

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HOW DOES BIG DATA INFLUENCES PPC MANAGEMENT?

Thomas Wilsonunconfirmed user (New York University)

Published in edu.philica.com

Abstract
PPC has always been a trump card for many businesses in regaining the lost momentum. However, many white label PPC management services rely on small to medium data provided by these businesses. They analyse, modify and project this data in order to gather customer insights.

Article body


Optimising small data may incur some complications such as perplexity in administration, inclusion or exclusion of factors and many more. Small data optimisation may accelerate the overall process but may fall short of regarding the elements that a client is looking for. That is when the crucial role of big data comes into play, in order to imply more informed decision making and ambushing hidden sales insights.

What is big data?

As the name itself suggests, big data refers to the ever-increasing amount, momentum, multiplicity, inconsistency and complexity of information. For many marketing and PPC management organisations, big data has become the essential ingredient for the development of a brand new marketing landscape, because of the digital era we sustain in.

Having a big data not just refer to the amount of data you have in hand, in fact it refers to the challenges, competencies and capabilities associated with the storage of such huge amount of data to support a level of administration and decision making that is more precise and appropriate than anything previously executed.

Analytics of big data is deemed as a significant tool for businesses to analyse data associated to their consumers and the market in which they propagate. This data contains information that may prove to be an asset for the brand, products and customer service satisfaction. Many white label PPC companies have adopted the use of big data analytics.

White label PPC companies like  ppc-outsourcing.com are inclined towards the analytics of big data as it includes evaluation of different types of data that helps in uncovering hidden data patterns and platforms, new market trends and customer preferences.

Utilising big data will help businesses in making well-informed decision regarding many areas of their expertise. This data can be gathered using conventional or digital resources.

Analysing big data helps in PPC management as well, as it facilitates the study of large amount of data that in turn provides an opportunity to steer innovation to the business bay and make the best possible decisions based on data results.

In addition, it also plays a key role in providing customer feedback to the companies. This has helped many companies to adapt and upgrade its product policies and services in order to regard precious customer’s preferences.

Why big data is an asset for PPC management companies?

The insights derived from big data can undoubtedly help in taking appropriate actions, in order to take the marketing effort to the next level. Big data analytics does make a difference!

By combining big data with an integrated PPC marketing management strategy, white label PPC marketing organizations like ppc-outsourcing.com can make a substantial impact in these key areas:

Consumer involvement - Big data is adeptly capable in delivering insights into not just who your customers are, but where they are, what they want, how they want to be contacted and when.

In retaining customers - Big data can help you determine what influences customer fidelity and what keeps them coming back repeatedly.

Performance optimisation - With big data, you can discover the most favourable PPC management process spread across multiple channels, as well as continuously optimize marketing programs through testing, measurement and analysis.

Information about this Article
This Article has not yet been peer-reviewed
This Article was published on 10th August, 2017 at 07:33:58 and has been viewed 141 times.

Creative Commons License
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The full citation for this Article is:
Wilson, T. (2017). HOW DOES BIG DATA INFLUENCES PPC MANAGEMENT?. PHILICA.COM Article number 1096.


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